Digital menu for cafés and coffee shops

What should a café's digital menu include?

Drinks first, since most orders start there, then breakfast, food and bakes, with prices, sizes and milk options spelled out. Add vegan and gluten-free labels, a New tag on seasonal drinks, and your opening hours, so people checking from the street can see whether you're open.

• Espresso drinks. One line per drink, with sizes in the name or the description.

• Tea, chocolate and cold drinks. Seasonal drinks tagged New so regulars spot them.

• Breakfast and food. Short descriptions that name the key ingredients.

• Bakes. Mark them sold out as the counter empties.

• Extras. Milk alternatives, extra shots and syrups with their prices, in the category description.

How do I list sizes and milk options?

When sizes have different prices, list each as its own item, such as Latte 8 oz and Latte 12 oz, so prices line up. To keep one line per drink, put both prices in the description instead. Describe extras once in the category description, for example “Oat or almond milk +$0.70”.

Can a QR menu help with the queue at the counter?

It helps people choose before they reach the till. Put a large code where the queue forms and smaller ones on tables, so customers read the menu while they wait. Regulars can also check today's bakes and specials from the link in your Instagram bio before they leave home.

Where should a café put its QR code?

Where people decide: at the counter, on every table and in the window. A code on the counter lets queuing customers choose before they order, table codes save regulars a trip back to the till for a second coffee, and a window code shows passers-by today's bakes even when you're closed.

• Counter. A stand by the till, at least 5 cm wide, with “Scan for our menu” above it.

• Tables. A small tent card or sticker on each table.

• Window. A larger code, so people outside can read the menu.

• Cups and bags. A sticker on takeaway bags brings customers back to the menu next time.

• Online. The link in your Instagram bio and Google Business Profile.

How do I set up a café menu?

Start from the café template, swap in your own drinks, bakes and prices, add your logo and opening hours, and publish. Print one code for the counter and one per table, and put the link in your Instagram bio and Google Business Profile. Most cafés finish in one sitting.

1. Open the template

   The café template has coffee, tea, breakfast and bakes ready to edit.

2. Swap in your menu

   Change names and prices, delete what you don't sell, and add your specials.

3. Brand and hours

   Logo, colour, theme and weekly opening hours.

4. Publish and share

   Print the counter code, then add the link to Instagram and Google.