Digital menu for bakeries

What should a bakery menu include?

Group items the way customers shop: breads, pastries, cakes and slices, savoury bakes, then drinks. Give each item a price and a short description that names its key ingredients and allergens, such as wheat, milk, egg, nuts or sesame. Add celebration cakes with their sizes and lead time.

How do I handle items that sell out?

Switch the item to unavailable in the editor and it shows as sold out on the menu, so customers stop asking for it. Switch it back on for the next bake. Nothing is deleted, so your full range stays ready, and you can do it from your phone behind the counter.

How should a bakery show allergens?

Tag items as vegetarian, vegan or gluten-free so customers can filter for them, and list allergens in every description in the same format, such as “Contains: wheat, milk, egg”. If flour and nuts are used throughout your kitchen, say so in your tagline or a category description.

Allergen rules differ by country. In the UK, for example, the Food Standards Agency publishes allergen guidance for food businesses. A digital menu helps you communicate allergens, but it doesn't replace the information your local rules require.

Can I list whole cakes and custom orders?

Yes. List whole cakes as their own items with the size in the name, and slices separately. For custom orders, add a Celebration cakes category with starting prices and the lead time in its description, and show your phone number on the menu so people can call to order.

Where should a bakery put its QR code?

Beside the counter display, where customers point and choose, and in the window, where people check what's left before coming in. Add the code to cake boxes and bags so the menu goes home with every order, and put the link in your Instagram bio for customers checking from home.

• Counter. A stand beside the display case, so the allergen notes are a scan away.

• Window. A larger code that works when you're closed, too.

• Boxes and bags. A sticker with “Order your next cake” and the code.

• Instagram. The menu link in your bio, next to your opening hours.

How do I set up a bakery menu?

Start from the bakery template, swap in your breads, pastries, cakes and prices, add allergen notes and your opening hours, and publish. Print a code for the counter and the window, and add the link to your Instagram bio so customers can check what's baking today.

1. Open the template

   The bakery template uses a light theme with breads, pastries and cakes.

2. Add your range

   Names, prices and allergens for everything you bake regularly.

3. Hours and branding

   Opening hours, logo and colour.

4. Publish and print

   A counter code, a window code and the link in your bio.